The EdTech omnichannel approach focused on the user experience in online learning
DOI:
https://doi.org/10.56162/transdigital127Keywords:
edtech, omnichannel, virtual learning, student, user experienceAbstract
This essay looks at how the EdTech industry is recalibrating the way the world approaches online education and learning. When the pandemic initially hit, educators forced to quickly shift operations online could have been forgiven for thinking it might be a temporary transition. The global educational landscape remains at full speed in a technological transformation, with no apparent reverse gear. By considering post-pandemic trends and needs, personalized experiences can be offered to students through technological advances with an omnichannel approach. EdTech's meteoric rise is far from over. The sector is constantly flourishing with billions of dollars in investment and new developments happening every month. There is a need for greater availability and a wider range of channels, personalization, and adaptation of content according to the program that the student is taking, but also according to their needs to deliver a better learning experience. In this essay, technological changes and the personalization of learning are especially highlighted to build a meaningful experience for the student in their online learning process.
References
Alghamdi, F. (2020). Trends in Educational Technology. American Journals Publishing Center, 8(3), 15-23.
Chen, J., Han, Y., & Li, A. (2020). Research on the Marketing Strategy of Online Education -- Taking New Oriental as an Example . Journal of Management Science & Engineering research , 2(2), 13-22. https://doi.org/10.30564/jmser.v2i2.1922
Ennouamani, S., & Mahani, Z. (2017). An overview of adaptive e-learning systems. Conference: 2017 Eighth International Conference on Intelligent Computing and Information Systems (ICICIS). Cairo, Egypt: ICICIS. https://doi.org/10.1109/INTELCIS.2017.8260060
Escueta, M., Quan, V., Nickow, A., & Oreopoulos, P. (2017). Education Technology: An Evidence-Based Review. National Bureau of Economic Research, Inc., 23744. https://doi.org/ 10.3386/w23744
García Aretio, L. (2021). COVID-19 y educación a distancia digital: preconfinamiento, confinamiento y posconfinamiento. Revista Iberoamericana de Educación a Distancia, 24(1), 24. https://doi.org/10.5944/ried.24.1.28080
HolonIQ. (2022). Education in 2030. Five scenarios for the future of learning. HolonIQ.
Idris, M., Rahman, N., & Nashir, I. (2020). A review robotic education in industrial revolution 4.0 era. Conference: International Conference on Communication, Management and Humanities (ICCOMAH 2020). ICCOMAH 202.
Jandri´c, P. (2020, March 21). Postdigital Research in the Time of Covid-19. Postdigital Science and Education, 2, 233-238. https://doi.org/10.1007/s42438-020-00113-8
Jassir, M. (2018). The Rise of Educational Technologies in Latin America: An Analysis of Brazilian and Mexican Ecosystems. Social Impact Research Experience (SIRE), 64.
Lathika, K. (2016). Student Centred Learning . International Journal of Current Research and Modern Education (IJCRME), 1(1), 677-680.
Li, C., & Lalani, F. (2020, April 29). We Forum Org. We Forum Org: https://www.weforum.org/agenda/2020/04/coronavirus-education-global-covid19-online-digital-learning/
Mijwil, M., Aggarwal, K., Mutar, D., & Mansour, N. (2022). The Position of Artificial Intelligence in the Future of Education: An Overview. Asian Journal of Applied Sciences , 10(2), 102-108. https://doi.org/10.3390/ijerph19137890
Mourali, Y., Agrebi, M., Ezzedine, H., & Farhat, R. (2020). A review on e-learning : Perspectives and challenges. Conference: World Conference on Information Systems and Technologies (WorldCIST). Budva, Montenegro: WorldCIST.
Naveed, N., Qureshi, M., & Tairan, N. (2020). Evaluating critical success factors in implementing E-learning system using multi-criteria decision-making. PLoS ONE, 15(5), 1-25.
Renz, A., & Krishnaraja, S. (2020). A new dynamic for EdTech in the age of pandemics . Conference: ISPIM Virtual 2020 . ISPIM.
Sadik-Rozsnyai, O., & Bertrandias, L. (2019). New technological attributes and willingness to pay: the role of social innovativeness. European Journal of Marketing, 53(1). https:// 10.1108/EJM-12-2016-0834
Shemshack, A., & Spector, J. (2020). A systematic literature review of personalized learning terms. Smart Learning Environments, 7(33). https://doi.org/10.1186/s40561-020-00140-9
Teräs, M., Suoranta, J., Teräs, H., & Curcher, M. (2020, July 13). Post-Covid-19 Education and Education Technology 'Solutionism': a Seller's Market. Postdigital Sciekce and Education, 2, 863-878. https://doi.org/10.1007/s42438-020-00164-x
Xie, H., Chu, H.-C., Hwang, G.-J., & Wang, C. C. (2019). Trends and development in technology-enhanced adaptive/personalized learning: a systematic review of journal publications from 2007 to 2017. Computers and Education, 140.
Downloads
Autor de correspondencia
El autor de correspodencia se identifica con el siguiente símbolo: *Published
How to Cite
License
Copyright (c) 2022 Mónica González-Urbán
This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles in Transdigital are licensed under a Creative Commons Attribution 4.0 International License. Authors hold the copyright and retain publishing rights without restrictions.
